What is Search Engine Optimization?
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools.
What Do You Mean By Natural Listings?
Natural listings refers to websites that show up high on search engines without pay per click campaigns. This means that these websites are seen as the most relevant website for the keyword term and fall into the search engine's mold. We describe natural Listings as: Listings that not paid for and that appear in normal search results. Sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment, also called Organic Listings. These listings are linked to keywords in the search engine's index.
About SEO Training
The objective of Search Engine Optimization (SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. There are hundreds of factors that go into the ranking and optimization of a website. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. We will teach you ways to optimize and improve search engine results with ranking and placement advice, information, hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective. These things and more are things that almost anyone can do with a web design background.
Beyond the Basics
It is not enough to simply add META tags (keywords and description) and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results. Most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder. The following FREE tools and advice describes how to design your keywords with Search Engine Optimization and ranking in mind.
"It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle."
Many websites cannot be found when people search for generic phrases such as "Sydney dentist" or "Perth plumber". Some can't even be found for their business name. This isn't the fault of the web designer - the customer seldoms asks for top ranking features and very few designers have SEO training. Some website owners are hungry for business and are willing to pay for online advertising. Some try the paid search offerings and give up - because they don't know how to use this online medium.
